How to promote a small business on a budget

How to promote a small business on a budget  Whether you’re a small business online or an offline small business, in today’s article I will be showing you a wealth of ways to promote your small business on a budget. It’s pretty simple but you’ve to remember to be consistent if you want to see long lasting results! Does your small business have a goal?  Before we look at how to promote a small business on a budget, it’s good to have a clear goal in mind of what you want to achieve. Yes it’s great that you know you
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Shari Thompson: The face behind Green Jelly Marketing!

I thought that the blog so far has been mainly about marketing (as you would expect) but it occurred to me that I should let you know more about me and what makes me so qualified to give you this advice. So let’s start at the beginning: I have always been a bit of a marketing fanatic and this comes across in the blogs and when I meet people to discuss their marketing needs. But what many won’t know is that I am also a numbers fanatic! (At this point I am happy to declare myself a geek and proud!)
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Using Data to Inform Marketing

I was recently asked to present to a group of Chinese Media Executives about the best way in which they can reach their ex-pat target audience. This lead me down a rabbit warren of facts, figures and so many different tools I lost count! The one thing that jumped out was how BIG the numbers are getting now.  But also what this means for business and the challenges marketers face as a result. For example, the following graph shows the BOOM of mobile use for consuming information. If you are not already using responsive websites, mobile friendly emails and even
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Content Curation: The Dos and Don’ts

Content is the key with internet marketing. It provides great value, shows service providers as an authority and helps with optimisation. However, do you create original content or do you curate content? Content curation is a technical term for utilising already available information on the internet. It is seen as a faster way of producing content for blog posts, newsletters, articles, etc. In fact, using content curation, here is an infographic to help explain. This technique is part of content marketing as an overall term. Online marketers are most definitely using it, as the below graphic shows, but offline businesses
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Story Bumping: The NEW Facebook Algorithm

As with search engines, Facebook also had an algorithm which determined which posts would be seen and which would be lost in the ether! BREAKING NEWS But not anymore! The new feature which is being rolled out by Facebook is called Story Bumping. Facebook recently published figures saying that only 57% of posts in news feeds were seen. Facebook have changed this using the new Story Bumping features and initial tests show that ‘bumped’ posts have 8% more interactions (likes, shares and comments). Story Bumping works in two major ways. Firstly the time decay factor has been reduced so older
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