How Adwords Can Inform Your Marketing Strategy

Adwords are a bountiful resource that are not only great for driving targeted traffic to your website for conversions – whether that is sales, sign ups or contacts, but they also are the insights you need for you whole marketing strategy. Let me explain more … The headlines, the text, the keywords, everything you use to compile your adwords gives you insight into your buyers, your market – what they want, what they buy, what they search for – the whole shebang. It is a goldmine of valuable data that is hardly ever used (in my experience working with small
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5 Ways Your Are Losing Money On Adwords

Adwords are a fantastic marketing tool as part of an overall marketing strategy. Benefits include highly targeted traffic, higher conversions, cost effective, short term lead generation and measurable. However, many advertisers could be losing money on their Adwords. Worse still, many could be losing opportunities to competitors. And it is hard to keep up with Adwords – Did you know that Adwords underwent 250 changes alone last year? That is a lot of changes to keep up to date with! So here are 5 ways you are losing money on Adwords – have a look and see where you may need to
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121 Ways to Rock Your Biz!

What do you get when you have access to 12 biz rockstars over the course of 2 weeks to share their knowledge, experience and expertise, with a little bit of secret sauce? A completely Rocking Biz!! That is exactly what is happening on 5th – 20th May! 12 specialist business women are joining forces to help you with everything you need to make your business profitable and successful. Think of this as a spring clean for your existing business or everything you need to start a business – either way you end up with a well oiled business machine. With
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5 shades of video marketing brilliance

  February 14th marks the most romantic calendar day, where lovers shower their partners in expensive gifts, chocolate and flowers… yes it’s that time of year again; Valentines. But even bigger than this is that YouTube celebrates the big 1-0 on this very same day. That’s right, you’ve been living alongside the second biggest search engine for a whole ten years. Doesn’t time fly…? Businesses are starting to embrace YouTube due to its popularity online, its rankings with google and the fact it is the second biggest search engine out there. But why is video marketing such a big deal
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Why innovative business cards are the way forward

  This New Year, are you looking for a new way to capture your audience’s attention that is both creative and innovative to your market needs? We’ve come across some brilliant business cards designs that will really engage your imagination and get the creative juices flowing. Business cards are generally one of the first clues about a business, so making them as memorable as possible ensures they are fulfilling their purpose at making an ever-lasting impression for all the right reasons. You don’t have to spend a considerable amount of money on creating your cards, but it’s always important to
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