The beginners guide to Instagram for small business

The beginners guide to Instagram for small business This blogs looks at how Instagram for small business can be a huge benefit whether used for national or local business. Have any tips on using Instagram for small business?  Then please leave a comment at the end of this article.         Instagram for small business:  5 Smart Tips  How do the professionals do it? Profile: One of the ultimate sins that I see on all social media platforms is lack of a website address.  The whole point of having social media is to direct traffic back to your
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How to promote a small business on a budget

How to promote a small business on a budget  Whether you’re a small business online or an offline small business, in today’s article I will be showing you a wealth of ways to promote your small business on a budget. It’s pretty simple but you’ve to remember to be consistent if you want to see long lasting results! Does your small business have a goal?  Before we look at how to promote a small business on a budget, it’s good to have a clear goal in mind of what you want to achieve. Yes it’s great that you know you
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Why niche marketing is the best thing since sliced bread

Niche market breakdown There is a lot of marketing jargon and I am as guilty as the next when it comes to using it. In the industry, we speak a lot about Niche Markets, but in reality, what does it mean to you and why is it important.All businesses need to know who their target market is. Whether this is based what type of customer has formed the majority of work, orders or profit in the past, or whether you are proactively profiling your ideal customer, this is a marketing fundamental. A niche market is a specific subset of the
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If you read one article about personal branding, read this one

Stand out with your own personal branding. Photo courtesy of __MaRiNa__(CC Attribution)Personal Branding: Stand out! For a lot of people, they are the face of their business. This is often the same for micro and small businesses as it is for large companies. Business is still about people, despite the increasing virtual aspect of a lot of marketing and networking. This means that impressions of people can also be how people (target markets) will perceive the company and the brand.In a virtual space, the way in which a person comes across also impacts upon perceptions of the company overall. Largely
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Digital: The maker or breaker of big brands!

As it emerges that Topshop is too scared to embrace new technologies, it brings to the fore the question … how much is your company embracing digital marketing? We saw what happened to big brand Comet as a result of not keep up with the changes in the market place and mostly relying on traditional marketing. The demise was attributed to not keeping up with the digital changes and the new technologies used for marketing and buying behaviour. At the time that it was administration was announced, Dan Wagner, a technology entrepreneur who has backed several internet businesses, told the
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