Goals & Objectives

Goals and objectives; everyone talks about them and from the day you start out in business, you are told you need them … NEED them! But why? Ok, here is why:   The journey your business takes can be viewed as a road map. If you think of your business now as your starting point on the journey and your destination is your ULTIMATE goal, then the route you take and the places you take a break at a service station to check you are still on the best route whilst avoiding traffic jams and accidents, is made of your
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Inspiration: Sometimes it is right under our nose!

It will come as no surprise to those who have read some of my earlier blogs that I am a complete marketing geek! No by this I mean that I literally eat, sleep and breathe marketing. In my ‘spare time’ I listen to podcasts, watch webinars, read blogs and magazines; all of which teach me as well as inspire me. Well last weekend was spent in Somerset with someone who is very close to me, Naomi Thomas, and her lovely family for the 3rd birthday of her son, Devon. Naomi and I went to secondary school together and although have drifted
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The Power of the Internet

Times are tough. Profits are down and business is slow. So is the saviour Internet marketing? Well, in short, Internet marketing can deliver a lot. It is cost effective, it can be used to reach a lot of people, it works for you 24/7 and it is easier to measure results! It is an effective tool to drive online sales and grow brand awareness. However, there are a few things that you should consider to make your Internet marketing effective. 1. It takes time! Don’t think this is a quick win. It’s not. It takes time to plan and implement
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The Power of Visualisation

Whilst it has been proven that visualising your goals and aspirations is the best way to work towards them and achieve them, there are countless ways in which visualisation can be used to improve business performance. For instance, when you think about your business, you may have lost a sense of who it is, what your brand is and what it all represents. It is difficult to see the wood for the trees and everyone is working hard running the business. But, consider this, does your brand and your company effectively communicate with your target market? Are they talking the
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Marketing is a MUST!

So, I am biased, that is a given! But now James Caan has been shouting about how marketing is a must. The Dragon has been shouting about the critical nature of marketing activities within a business, even with a limited budget. James states … Make sure your actions are relevant to your target market and industry. If you have done your research properly, you will know exactly which avenues are best to reach the required people. Focus your efforts on these — there is no point in using channels that won’t be seen by your audience. It is often the
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